Tom is a Managing Partner at TB Cardew and brings over 26 years of financial and corporate PR experience. Tom works across multiple sectors, advising clients on all aspects of corporate communication from fund raising to IPO, M&A, crisis management, financial calendar work and profile management. Prior to TB Cardew, he was a founder partner of Temple Bar Advisory, and before this he held senior positions at The Company Agency, and Instinctif (then College Hill), where he was a partner and MD of its South African business. Tom co-led the acquisition of Cardew Group.
Ed is a Managing Partner at TB Cardew with over 24 years’ experience in communications, having previously been a journalist principally for Bloomberg and the Financial Times. He advises clients on all aspects of financial and corporate communications, with particular expertise around transaction communication for M&A, fund raising and reputation management.
Prior to the creation of TB Cardew in January 2018, Ed held senior roles in various communications agencies, originally at Finsbury, and most recently at Temple Bar Advisory. He co-led the acquisition of Cardew Group and the subsequent formation of TB Cardew.
Tania has worked in the financial services industry, both in-house and agency-based, for more than 20 years, starting her career as an equity analyst before advising listed companies on their stock exchange communications and investor and media relations.
Her client experience includes private equity, asset management, insolvency practitioners, banking, law, management consulting, stock exchanges and property. More recently, she has been leading our investment companies practice as well as advising financial services companies on their broader profile raising and corporate communications. Tania speaks fluent French.
Shan has extensive experience in cross-border M&A transactions and IPOs. Prior to joining the company, she worked in the M&A team at the Japanese investment bank Daiwa Securities SMBC and Crosby Financial, specialising in corporate finance transactions. Shan has advised numerous IPOs as well as large scale M&A across several sectors including real estate, life sciences, retail, consumer and technology. Shan is a member of the Chartered Securities & Investment Institute.
Alycia works across a number of private and publicly listed clients, managing and executing financial PR and IR programmes. She has experience in a range of sectors, including financial services, transport, retail & consumer, leisure, and real estate. Alycia was previously Account Manager at Temple Bar Advisory, and prior to this she worked in SABMiller’s in-house comms team and the research department of Deutsche Bank.
Nadja combines impressive experience of both corporate and financial communications to advise a range of private and publicly listed clients on issues and crisis management. She has advised leading brands such as Bernard Matthews, BMI and Thorntons plc. Nadja, a native German speaker who is also fluent in French, started her career in communications as a consultant with the UN, following a degree in International Relations at the University of Geneva, and joined the Company in 1998.
Henry joined TB Cardew in 2021. He works across a variety of sectors, including public and private companies. In 2020 Henry graduated from the University of Edinburgh with a first class degree in English Literature and briefly worked as a ghostwriter before joining TB Cardew. Henry is a keen sportsman and played England Schoolboys rugby.
Director of Finance and Operations
Steve is a Chartered Accountant, qualifying with Moore Stephens in 2001. He has over twenty years’ experience running accounting and finance departments in a variety of owner managed businesses. Steve deals with all aspects of finance, operations, contractual and legal work.
Olivia leads corporate and financial PR programmes for both private and publicly listed clients in a variety of sectors. Her current clients include retail, asset management and private equity clients. Olivia originally trained as an accountant at BDO where she worked with a collection of AIM and FTSE 250 clients in multiple sectors, and prior to this she worked for Deloitte in a consulting role.
Olivia holds the CFA’s Investment Management Certificate
Alistair joined TB Cardew in 2021. He works across a variety of clients, including public and private companies on both media relations and public affairs. He has experience in current affairs and campaigning having spent a year working as a researcher for a newly elected Member of Parliament and has worked with think-tanks, political organisations and campaign consultancies. In 2019 Alistair graduated from the University of Bristol with first-class honours in Ancient History.
Jessica joined TB Cardew in July 2023 as an Associate, having previously worked for Consilium Strategic Communications. Jessica works across a range of clients including, fintech, property and transport, she has in-depth experience with private and listed healthcare companies. Jessica has strong expertise in social media and purpose driven content creation. Jessica graduated from the University of Nottingham with a first-class degree in Sociology in 2021.
Head of Human Resources
Hannah has worked in HR and recruitment since 2011, most recently as Senior HR Associate with Barings, an international Financial Services company where she managed the whole employee lifecycle, from recruitment onwards, including training and development, and annual reviews; and had responsibility for developing and maintaining policies and procedures. Hannah is a history graduate and is CIPD qualified.
Head of Public Affairs
Will leads TB Cardew’s public affairs practice. He has over 25 years public affairs, political, and campaign expertise gained in-house with Alstom and British Airways; in Government with the Cabinet Office; and in consultancy where he led Finsbury’s public affairs practice for a decade.
Emma Pascoe-Watson joins the team from 10 Downing Street, where she was a Special Adviser to the Prime Minister. During her time at Number 10, Emma led on coordinating broadcast opportunities for Government ministers, political briefings with ministers for media appearances and media handling for Government announcements. During this time, she also worked closely with the Director of Communications and the Prime Minister’s speech writer to determine political narrative and government messaging. Prior to this role, she worked in the Hanover Communications Healthcare team, implementing proactive communications campaigns for pharmaceutical clients and working with policy colleagues to formulate communications plans in response to government announcements. Emma works with a variety of clients across both communications and public affairs.
Head of Financial Services
Will Baldwin-Charles has worked in communications for more than 20 years in London, Johannesburg and Hong Kong. Prior to joining TB Cardew, he was Director of External and Internal Communications for TP ICAP plc, a leading financial markets infrastructure company. He spent eight years as Head of Corporate Affairs for Old Mutual plc, a FTSE-100 financial services company, where he looked after all external communications across Europe, North America, Africa and Asia.
He has held senior communications roles at Prudential plc and Tate & Lyle plc and started his career as a journalist.
Archie Berens has worked in finance, capital markets and financial and corporate communications for more than 30 years in London, Hong Kong and the Gulf. During that time, he has advised numerouspublic and private sector organisations on all aspects of their reputation management: profile raising, brand promotion, crisis management, media engagement and content development and transmission across multiple platforms.
He started his career with City law firm Norton Rose, and then worked for two years in investment banking before moving into financial communications in 1996. He spent 6 years at College Hill (now Instinctif), and after 2 years at Investor Communications and Influencer Services, a specialist technology practice, he moved to Pelham Public Relations a year after it was founded. Between 2005 and 2009, Pelham was the UK’s fastest growing financial communications agency and in 2010, it was acquired by Bell Pottinger.
Archie has recently returned from an 8 year stint in Abu Dhabi, where he ran Bell Pottinger’s Middle East operations, helping tosecure its sale to Hanover Communications in 2017. He spent threeyears with Hanover turning the business around, before becoming an in-house adviser with the Abu Dhabi Securities Exchange.
Archie holds a degree in Classics from Oxford University and is also a qualified solicitor.
Liam joined TB Cardew in 2022. Liam works across a range of clients including financial institutions, global asset managers and infrastructure investment companies. He is well connected with journalists and commentators in the financial media space, and also has experience in litigation and crisis comms. Liam graduated from the University of Cambridge with a first-class degree in English and has history in journalism.
Head of Healthcare
Allison has extensive knowledge of the life sciences and healthcare sector, with more than 20 years as a healthcare journalist in the US and Europe, including 10 years at Bloomberg, and in a senior role at Consilium, a healthcare strategic communications firm. Her experience spans numerous drug approvals, clinical trials data readouts, scientific conferences, M&A, venture funding, and regulatory and pricing decisions in the US and Europe. She started covering biotech in Boston/Cambridge, Mass., one of the biggest life sciences hubs in the world.
Olivia joined TB Cardew as an Executive in 2023. She previously worked for a luxury beauty PR firm where she gained exposure to various consumer discretionary sectors and developed her knowledge of digital and social media strategy. Olivia works across a variety of listed and private clients within the Consumer, Healthcare and Private Capital sectors. Olivia holds an MSc in International Business and Politics and a BA in Human Geography from Queen Mary University of London.
Emily joined TB Cardew in October 2023 as an Executive Assistant. She works in the digital team at TB Cardew to produce digital strategies for clients across multiple sectors. Emily holds an MSc in Marketing Management and a BA in Fashion buying with Marketing from De Montfort University.
Head of Digital
Jimmy has worked in digital media and communications across media, government, and agency. He was Head of Digital Communications for two Prime Ministers in Downing Street, and Head of Digital Diplomacy for two Foreign Secretaries at the Foreign Office. In media, he was Executive Editor at The Guardian, responsible for editorial and B2B properties in education and the public sector; was Director for Digital at The Independent, establishing it as a digital product, and was Editor-in-Chief at HuffPost UK. He has worked in consumer comms as Digital Director at Freud Communications and was Senior Associate at Portland. As a freelance consultant he has worked for governments in Africa, Eastern Europe, and Asia, for blue chip companies in Europe and the Middle East and a variety of IGOs, including ICANN and the OECD.
TB Cardew takes seriously its commitment to safeguarding the privacy of everyone whose personal information it processes, including our employees, clients, journalists and visitors to our website. This Privacy Statement describes the policies and practices of TB Cardew regarding its collection and use of your personal data and sets forth your privacy rights. We recognise that information privacy is an ongoing responsibility so we will from time to time update this Privacy Statement as we undertake new personal data practices or adopt new privacy policies.
TB Cardew is based in London, England. TB Cardew is the trading name of Cardew Group Ltd, which is registered in England with Companies House under registration number 02619626, and with the Information Commissioner’s Office (ICO) under registration number ZA337052.
We are not required by law to appoint a Data Protection Officer, but to facilitate any data privacy-related queries we have appointed a Data Protection Compliance Manager for you to contact if you have any questions or concerns about our personal data policies or practices, or if you are concerned about an alleged breach of privacy law.
Their contact information is as follows:
Director of Finance and Operations
Cardew Group Limited
29 Lincoln’s Inn Fields
London WC2A 3EG
If you are not satisfied with our handling of your queries on data protection, you can call the ICO on Tel: 0303 123 1113.
In the course of its business, TB Cardew makes use of data about identifiable individuals, including current, past and prospective members of staff and clients, and general business contacts. The data includes addresses for email and social media, physical addresses and telephone numbers.
Our work encompasses corporate communications; financial communication and investor relations; fund raising and restructuring; the management of business risk; mergers and acquisitions; public affairs; political strategy; and regulatory and competition issues.
Third parties involved in our work may include professional, financial and legal advisers, accredited journalists and publishing organisations with a legitimate interest in the client, the London Stock Exchange, copyright bodies, media monitoring organisations, media training organisations, our IT and mobile and telephone support companies, website and graphic designers and printers, event hosts, event organisers, travel agents, catering establishments and hotels.
We collect this data from public sources, our previous contact lists or via paid subscriptions that aggregate and provide data on journalists. We use your personal data in connection with:
We process this data on the basis of our legitimate interests to carry out our business activities of corporate communications and on the basis of the legitimate interests of our clients. We will not use this data in any way that has an adverse impact on the rights and freedoms of individuals.
We use your data in connection with:
When you visit our website, we use third-party services to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to various parts of the website. The information is processed only in a way which does not identify anyone. When you complete a contact form on our website or use email for enquiries, we will use the information you submit only for providing you with an appropriate response.
This Privacy Statement is intended to provide you with information about what personal data TB Cardew collects about you and how it is used. If you have any questions, please contact us at firstname.lastname@example.org
If you wish to confirm that TB Cardew is processing your personal data, or to have access to the personal data we may have about you, please contact us at email@example.com
You have a right to request correction of inaccurate information, deletion of information, and to instruct us to stop processing your information. We are obliged to honour such requests according to regulatory requirements. If you would like more information or would like to make such a request, please contact us at firstname.lastname@example.org
To help protect the privacy of data and personally identifiable information you provide to us, we maintain physical, technical and administrative safeguards. We update and test our security technology on an ongoing basis and have our systems independently assessed to ensure that we have good security measures in place.
We restrict access to your personal data to those employees who need to know that information to provide benefits or services to you. In addition, we train our employees about the importance of confidentiality and maintaining the privacy and security of your information. We commit to taking appropriate disciplinary measures to enforce our employees’ privacy responsibilities.
Your personal data is stored securely by TB Cardew whether electronically on its computers and email systems or on paper. We retain data for the duration of our clients’ business relationship with us and according to regulatory data retention requirements. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us at email@example.com
TB Cardew is the trading name of Cardew Group Limited, which is registered in England No. 02619626. Registered Office: 10 Queen Street Place, London EC4R 1AG.
TB Cardew has committed to reducing its carbon emissions, as part of the global effort to tackle the climate crisis. We have started by measuring our impact in the areas where our carbon footprint mostly lies, i.e. in Scopes 2 and 3 (travel and office energy), and our ambition is to continue to measure and improve on our impact in the following areas: